Building an Alaska Brand: From Hobby to Full-Time Influencer with Danika Olson
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In this episode, Amanda chats with Alaskan influencer and content creator Danika Olson, known online as Girl in Alaska. Danika shares her journey from small-town beginnings in Hope, Alaska, to building a thriving online brand that celebrates the beauty, humor, and lifestyle of Alaska.
She opens up about how she turned her passion into a business, the evolution of influencer marketing in Alaska, and the many ways creators can monetize their platforms — from brand partnerships to user-generated content and travel planning.
They also dive into finding your niche, building community, and staying authentic in an industry that’s constantly changing.
Key Topics Covered
How Girl in Alaska started (and why it was almost a YouTube channel!)
The power of Reels and early adoption of new social media tools
Building a community and brand rooted in authenticity
How Alaska’s influencer scene is growing — and its unique challenges
Monetization beyond Instagram: brand deals, affiliate marketing, consulting, and UGC
Collaboration over competition among Alaskan creators
Tips for breaking into influencer marketing in 2025
Staying on top of algorithms, trends, and platform updates
The importance of being yourself and connecting with your audience
Danika’s Top Advice for Aspiring Influencers
Be consistent. Post regularly and experiment with different formats.
Know your audience. Speak directly to the people you want to reach.
Treat it like a business. Influencing is work — know your worth.
Think beyond the app. Explore courses, consulting, UGC, and affiliate links.
Stay authentic. Don’t promote something that doesn’t fit your brand.
Community matters. Support other creators — Alaska is stronger together.
Memorable Quotes
“People follow you for a reason — not just for what you post, but because they connect with you.”
“I realized my audience in Alaska would eventually cap out. That’s when I started speaking to a bigger audience.”
“Don’t think you’ll make money off videos alone. Think outside the box — your videos are your marketing.”
“If you want to treat this like a business, then do so. Influencer marketing is real work.”
Connect with Danika
Instagram: @girlinAlaska
Website: girlinalaska.com
Email: danika@girlinAlaska.com
TikTok & Facebook: @girlinAlaska
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