DIY Websites that Work with Rizza Marvel
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In this episode, I talk with Rizza, a brand and web designer from Juneau, Alaska, about how small business owners can confidently create their own websites without breaking the bank. Rizza shares her 5-phase approach—planning, copy, design, creation, and testing—and explains why starting with a simple one-page site can save time, money, and stress.
From choosing beginner-friendly platforms like Wix or Squarespace to crafting clear, skimmable copy and building trust with professional photography, Rizza covers the essentials for a website that converts. She also dives into SEO basics, the importance of local keywords, how to use CTAs effectively, and what to do if your site isn’t getting the results you want.
What You’ll Learn in This Episode:
Why every business—big or small—needs a website
The 5 phases of building an effective DIY site
How to plan your site before touching the design
Platforms Rizza recommends for beginners
Writing skimmable copy and strategic calls-to-action
SEO tips for both global and local search rankings
How to troubleshoot and improve an underperforming website
Tools, templates, and resources for branding and layout planning
Resources & Mentions:
Instagram, Pinterest, LinkedIn, Facebook: @zsquaredstudio
Tools: Wix Studio, Squarespace, Milanote, Canva, Key Search
Blog Post: “How to DIY a Website” on Z Squared Studio’s site
Episode Quote:
“Your website is your storefront—plan it intentionally, make it easy to use, and show people you’re legit.” – Riza
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
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