Turning Customers into Your Greatest Advocates with Ana Rogerson
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In this episode, I sat down with marketing coach and mentor Ana Rogerson to explore how businesses can turn customers into their biggest advocates. From her roots as a B2B marketing professional to her transition into career coaching, Ana shares valuable insights about the power of authenticity, human connection, and customer loyalty. Together, Amanda and Ana dive into what it means to really keep customers at the heart of your business — and how that translates into long-term growth.
Ana Rogerson is a UK-based marketing professional turned career coach who helps marketers and entrepreneurs find purpose and direction in their careers. Known online as Your Marketing Big Sister, she mentors with empathy, realism, and an unfiltered look at the marketing world.
Key Takeaways:
Humanize your brand — show your face, share your story, and let customers connect with the “why” behind your business.
Talk to your customers — surveys, calls, and real conversations are gold mines for improving your products and your message.
Reward loyalty — repeat customers are cheaper to retain and more likely to refer others.
Empower customers to market for you — testimonials, user photos, and case studies add authenticity.
Build community — create spaces for customers to connect, whether through events or online groups.
Lead with empathy — businesses that genuinely care about helping their customers create lasting trust.
Resources Mentioned:
Instagram: @yourmarketingbigsister
LinkedIn: Ana Rogerson
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Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
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