How to Build Better Content and Strategy with Katie Goebel
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In this value-packed conversation, Amanda sits down with short-form video strategist Katie Goebel to talk all things visibility, content creation, and the reality of running a business in a world where marketing never stops evolving. Katie shares her journey from political science to youth ministry to launching a social media business in 2019, eventually niching down into Reels, TikTok, and YouTube Shorts strategy.
Together, they dive into:
How mission-driven brands can show up authentically online
Why virality isn’t the goal (and who should stop chasing it)
How to start posting when you feel overwhelmed or invisible
What business owners get wrong about content
The difference between influencers and marketers
The rise of analog hobbies, burnout recovery, and setting healthy boundaries with technology
Why messaging matters more than ever and how Katie helps clients build 90-day content plans that convert
This episode is full of practical tips, refreshing honesty, and strategic clarity for any woman feeling stuck, exhausted, or unsure where to start with her marketing.
Meet Katie Goebel
• Short-form video strategist specializing in Reels, TikTok, and YouTube Shorts
• Background in political science + youth ministry → communications → entrepreneurship
• Started her social media business in 2019 and eventually pivoted to strategy
Key Conversation Topics
The evolution of her business
Katie began as a social media VA but quickly realized her strength was strategy—helping businesses create messaging that actually converts.
Trends, mission-driven brands & staying on-brand
She shares why many brands struggle with trending audio and mismatched content, and how she helps clients create strategy-aligned, on-brand short-form video.
Marketing myths & mistakes
• Not every post should go viral
• Views ≠ conversions
• Businesses should stop acting like influencers
• Your messaging matters more than your follower count
Practical visibility advice
Katie shares three easy places to start if you're feeling overwhelmed:
“Day in the life” content
Hooks that actually work
Creating (and using!) a content bank
Burnout & boundaries
Both Amanda and Katie dive into burnout, digital overwhelm, analog hobbies making a comeback, and how to protect your mental health while still running a business.
What to do when you feel stuck or invisible
Use simple hooks, write about what you’re doing for clients, and remind your brain of the value you bring.
Katie’s Offers
• Free weekly Trend Report
• Viral Content Vault with 150 hooks
• Live masterclasses
• VIP Marketing Intensive (audit + strategy + 90-day messaging plan)
Where to Find Katie
Website: katiegoebel.com
Instagram: @katiegoebelonline
Want to be a podcast guest? Apply here.
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Want to be a guest on the Landmark Collective Podcast? Apply today!